LKQ Corporation Improves Customer Engagement and Streamlines Digital Presence with SOCI as a Localized Marketing Platform of Record


SAN DIEGO, October 25, 2022 /PRNewswire/ — SOCI Inc. and LKQ CorporationThe North American organization of today announced that the alternative auto parts supplier has chosen SOCI as its localized marketing platform to manage the company’s online customer listings and reviews. Through the platform, the leading sustainable, value-added distributor of vehicle parts and accessories is now able to effectively engage with its customers and ensure accurate business information at over 400 locations in the United States and Canada.

Supply chain issues and inflation have had a negative impact on new car sales as car owners increasingly repair their vehicles instead of replacing them. As the world’s largest vehicle recycler catering to the needs of DIYers and auto repair shops, LKQ provides accurate and up-to-date business information via SOCIE registrations so consumers can quickly find and order the auto parts they need to repair or accessorize their vehicles.

“SOCi provides great tools that allow us to get information into the hands of LKQ decision makers in the field in a faster and more streamlined way,” said Bob Mason, senior marketing director for LKQ. “The partnership with SOCI is a step towards better management at the local level, providing both our sites and our customers with accurate data and personalized communication.”

According to SOCI Main ranking and conversion factors for local search report, multi-site businesses that earn Google’s coveted 3-pack ranking status will earn 126% more traffic in the form of search appearances, as well as 93% more conversion-focused actions in more such as phone calls and directions requests, than businesses ranked 4-10. Also, above-average review volume is an indicator that a listing has the potential to achieve top ranking , with listings ranked 1 and 2 having the highest review volumes overall.

Even with over 400 locations across North America, LKQ is still able to effectively manage its online listings and closely monitor customer feedback. The company uses the SOCI Reviews‘smart platform with built-in AI to collect review information and communicate directly with customers, ensuring customers receive the same level of digital service they expect from LKQ’s top operations.

“LKQ has completely changed the way it digitally connects with its customers,” said Afif Khoury, CEO of SOCI. “Streamlining localized marketing efforts – something that can quickly become cumbersome with hundreds of locations – is a critical step on the road to digital transformation, and we are excited to have our centralized platform at the heart of the efforts. of LKQ to achieve its marketing goals.”

To learn more about how SOCI’s all-in-one platform helps brands design industry-leading localized marketing strategies, visit

About SOCI
SOCI is the marketing platform for multi-site brands. We enable companies like Ace Hardware, Sport Clips and Anytime Fitness to extend their marketing efforts across all digital channels in a brand-driven, locally-honed and data-connected way. As a central place to scale marketing, SOCi makes the impossible possible by enabling leading brands and their locations to strengthen and expand their digital presence through unlimited local searches and social pages while protecting what’s matters most, their reputation. For more information on how SOCI can help fuel your localized marketing success, visit us at or send us a message at [email protected].

About LKQ Corporation
LKQ Company ( is a leading supplier of alternative and specialty parts to repair and accessorize automobiles and other vehicles. LKQ operates in North America, Europe and Taiwan. LKQ offers its customers a wide range of remanufactured OEM parts and replacement parts, replacement systems, components, equipment and services to repair and accessorize automobiles, trucks and recreational and performance vehicles.

Media Contact:
Avery Nunez
[email protected]



Comments are closed.