Business: Brian Noto of Cape Girardeau on EVS — non-polluting, fun to drive (10/3/22)


Brian Noto stands next to a replica of a 1957 100% battery-electric Porsche Spyder 500. Noto is Director of Energy for EVTV Motor Verks, 601 Morgan Oak St. in Cape Girardeau.


Brian Noto is director of energy for EVTV Motor Verks, located at 601 Morgan Oak St. in Cape Girardeau – a company that has been in business since 2008, long before federal subsidies were made available to EV adopters and others .

Noto, from California, was asked to give an “elevator speech” about the work of EVTV.

“We build electric vehicles, manufacture parts and have produced over 500 videos – which can be viewed on – covering the conversion and automaker market as well as solar and off-grid installations and backup and charging. battery storage,” said Noto, who added that the first electric charging station in Cape Girardeau was installed at the EVTV location 10 years ago.

“And ours, like several others in the region, is publicly accessible and free,” he added.

Working Definition

According to a 1996 book, “Air Pollution from Motor Vehicles”, an electric vehicle is defined as “a vehicle using one or more electric motors for propulsion. It can be powered by a collector system, with electricity from sources extravehicular vehicles, or it can be powered autonomously by a battery – which can itself be charged by solar panels or via the conversion of fuel to electricity using fuel cells or a generator.

Power up

Rising gasoline prices, global oil instability, and environmental concerns have all brought more attention to electric vehicles.

The Cape Girardeau-based Southeast Metropolitan Planning Organization, a transportation agency with federal, state and local stakeholders, is expected to approve an electric vehicle readiness plan for the region on Oct. 19.

The decision to launch such a local plan, culminating in the hiring of Overland Park, Kansas-based Olsson Consultants to produce it, was prompted in part by the Biden administration’s focus on electric vehicles, as well as the commitment made by car manufacturers such as General Motors. GM has announced plans to convert its vehicle fleet to all-electric by 2035.

On August 5, 2021, President Joe Biden signed an executive order setting the goal of having half of all new vehicles sold by 2030 be zero emissions, “including battery-electric, plug-in hybrid, or electric vehicles. fuel cell”. order states. “The executive order also launches the development of long-term energy efficiency and emissions standards to save consumers money, reduce pollution, improve public health, advance environmental justice and address the crisis. climate.”

EVTV showroom on Morgan Oak Street in Cape Girardeau. EVTV’s Brian Noto spoke with Southeast Missouri about electric vehicles and related issues.

Courtesy of EVTV Motor Verks,

Drill Down

Noto was asked about his title as “director of energy”.

“(The title) is a game about electricity and maintaining energy and enthusiasm. I’m the head of entertainment (at EVTV),” he said. “We are electrifying conventional cars and developing and delivering high-capacity battery technology.”

Noto was asked about one of the photos accompanying this article, which shows Noto standing near a replica of a 1957 Porsche Spyder.

“This car was actually made by one of our viewers. A man in New York who was involved with Mitt Romney and his former company, Bain Capital, got the inspiration to build the replica while watching the ‘one of our videos,’ he said.

federal money

“Part of SEMPO’s preparedness plan, to which we submitted our own comments, is to help underserved communities – and that benefits us because of our location in Morgan Oak. But we’re also a car dealership and we talk to (US Rep.) Jason Smith’s office about the new incentive that I believe has been extended to 2032 for electric vehicles and to see if it applies to what we’re doing, which is converting vehicles from gasoline to battery-electric power,” said Noto, a graduate of the University of Southern California who met his wife, Quantella Noto of Southeast Missouri State University’s business school, at Cape Girardeau.

‘Adoption rate’

“Adoption rate” refers to people choosing to own or drive something other than a gasoline-powered internal combustion engine vehicle.

According to, 3.4% of light-duty vehicles sold in the United States today are battery-electric. Adding hybrids and plug-in hybrids, electric vehicles now represent more than 10% of light vehicles sold in America.

Consumer Reports in 2020 said an average EV owner can expect to save $9,000 in fuel costs and $4,600 in maintenance over the estimated 200,000-mile life of an electric vehicle.

“There still aren’t many electric vehicles on the road,” Noto conceded.

Data from Missouri seems to support Noto’s claim.

The total number of electric vehicles registered in the Show Me State, according to the most recent information available, is 6,740 electric vehicles, or 0.12% of all roadworthy vehicles, good for the 26th in the United States. .

Missouri ranks 12th in the number of charging stations statewide at 1,053, according to statistics compiled by

Barriers to Adoption

“There is range anxiety – how long can an EV go without a charge and will a driver be stuck between charging stations? They are also more expensive than gas-powered cars,” noted Note.

Noto, who said EVTV Motor Verks does not traffic in hybrid vehicles, said there are a few electric vehicles today that can be had for around $30,000, such as the Chevy Bolt.

“Yes, there are some pretty expensive electric vehicles out there, like the Hummer EV, with a price tag of $125,000 to $150,000. A big difference from a conventional car is that you’ve eliminated the standard motor and transmission. It there are actually a lot of car parts that we have become accustomed to that are not in a battery electric vehicle,” he said.

Noto admitted that he does not have a personal electric vehicle.

“I have access to a lot of them here in the store here in Cape,” he said.

And after

Noto said if people are curious about electric vehicles, they should consider doing two things.

“First, go to and start watching our videos, including our first one we put together in 2008. Second, drive one in from time to time,” he said.

“Once you experience the instant power, quiet operation and zero air pollution, you’ll be impressed. One more thing. They’re fun to ride.”


Why does the company name incorporate the word “Verks” instead of the more conventional “Works?”

“We just didn’t have a good name at the start and this one kind of stuck,” Noto admitted.

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