CarParts.com Partners with 2021 Daytona 500 Champion Michael McDowell for National Advertising Campaign
Adds Kansas Speedway to Main Race Calendar
TORRANCE, California, April 26, 2021 / PRNewswire / – Today, CarParts.com, Inc. (NASDAQ: PRTS) (âCarParts.comâ) announced the launch of a national advertising campaign featuring the Daytona 500 champion Michael mcdowell. Continuing its mission to simplify the auto parts shopping experience and help drivers get back on the road, CarParts.com aims to connect with consumers through inspiring and entertaining content, built on the story. McDowell’s persistence as well as his quirky personality. Elements of the campaign will be broadcast on national television, digital and social platforms throughout the year.
âI never dreamed of being in a national commercial,â McDowell said. âI’ve worked so hard in my life and career just to keep racing in the NASCAR Cup Series, and for CarParts.com to recognize that hard work and overcome adversity to win, it’s humbling. In racing you are serious when you are on the track so it gave me a chance to relax and have fun with CarParts.com. It was a great experience and I think everyone will be laughing – whether you are a NASCAR fan or not. “
This will mark the third nationwide ad campaign for the growing e-commerce company – first with McDowell – since it debuted on television in 2020 as part of its turnaround journey and rapid growth trajectory that began there. two years ago.
“Having been part of the Front Row Motorsports family for a year, we couldn’t be more proud to support Michael mcdowell, his achievements and his determination â, declared Houman Akhavan, Marketing Director at CarParts.com. âAfter launching our new branding with Michael last year in Martinsville, the ad campaign was a natural extension of the partnership. It is an inspiration to many not to give up on their goals and dreams. We are honored not only to share his story, but also we also hope to make drivers across the country laugh or two with some comedic commercial content. “
To celebrate the launch, CarParts.com has also signed up to be a primary partner of the # 34 Ford Mustang at Kansas Speedway this Sunday May 2, where McDowell will run with the new paint scheme seen in the ad campaign. In addition to Kansas Speedway, CarParts.com will take to the track with McDowell on his return to Daytona in August with three more races this season.
To watch McDowell’s story, click here.
To watch the TV commercial, click here.
With over 25 years of experience and over 50 million parts delivered, we’ve streamlined our website and sourcing network to better serve how operators get the parts they need. Using the latest technology and design principles, we’ve created an easy-to-use, mobile-friendly shopping experience that, alongside our own nationwide distribution network, lowers supply chain costs and delivers parts from quality at an affordable price. affordable price.
CarParts.com (NASDAQ: PRTS) is headquartered at Torrance, California.
About Front Row Motorsports
Front Row Motorsports (FRM) is a NASCAR Cup and Camping World Truck Series winning organization and 2021 Daytona 500 champions. The team was founded in 2004 and is owned by a successful entrepreneur, Bob jenkins. FRM presents the # 34 and # 38 NASCAR Cup Series teams as well as the # 38 NASCAR Camping World Truck Series team – from its Mooresville, North Carolina Headquarter. Visit teamfrm.com and follow FRM on social media: Twitter on @Team_FRM, Instagram on @team_frm and Facebook on facebook.com/FrontRowMotorsports.
Vice-President, Accounts – Kahn Media
Email: [email protected]
Front Row Motorsport Contact:
Manager, Public Relations
Mobile phone: 704-860-1154
Email: [email protected]
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SOURCE CarParts.com, Inc.